I had always suspected it was a journalist or writer of some sort - the writing quality was too good to be a random schmo.
So, how’s Microsoft’s iPod killer being received? The Sun Times’ Andy Ihnatko sums it up:
Result: The Zune will be dead and gone within six months. Good riddance.
Yeah, what he said. I’ve not seen a positive review of this thing yet.
And the junior marketing flunky who came up with “squirting” as the metaphor for transferring content wirelessly needs to find another line of work. It just sounds dirty. Like you could get slapped for saying it out loud in mixed company.
It’s possible that version 2.0 of the Zune may redeem itself (this is a Microsoft product after all), but it seems unlikely. What seems a lot more likely is that this will go down in history as a “what were they thinking” event.
My suspicion is that the people at Apple laughed hard when they first saw this thing. For something that was touted as an iPod killer, it amounts to little more than a paper cut.
By now, everyone has seen this video, which shows what would happen if Microsoft redesigned the iPod packaging. It’s spot on, but it got me to wondering: Why is it so hard to be like Apple? On the surface, it seems simple. Create well-designed, simple, user-centric devices, and promote the heck out of them. It seems simple, but clearly it’s not or everyone would be doing it. There have been countless “iPod killers” brought to market over the last few years, but none of them have made a dent in Apple’s market share.
What’s the missing ingredient?