So, how’s Microsoft’s iPod killer being received? The Sun Times’ Andy Ihnatko sums it up:
Result: The Zune will be dead and gone within six months. Good riddance.
Yeah, what he said. I’ve not seen a positive review of this thing yet.
And the junior marketing flunky who came up with “squirting” as the metaphor for transferring content wirelessly needs to find another line of work. It just sounds dirty. Like you could get slapped for saying it out loud in mixed company.
It’s possible that version 2.0 of the Zune may redeem itself (this is a Microsoft product after all), but it seems unlikely. What seems a lot more likely is that this will go down in history as a “what were they thinking” event.
My suspicion is that the people at Apple laughed hard when they first saw this thing. For something that was touted as an iPod killer, it amounts to little more than a paper cut.